Looking for a Reason why to implement Digital Marketing. The world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work. Companies that have not yet recognized this in their marketing strategies need to adapt fast. Get your free demo by digital marketing training expert, SEO coaching institute and best course of PPC marketing training on google, amazon Linkedin and Twitter, affiliate marketing, content writing.

Reasons why you may need a digital channel strategy:

  • You won’t know your online market share
  • Existing and start-up competitors will gain market share
  • You don’t have a powerful online value proposition
  • When you don’t know your online customers well enough
  • You’re not integrated (“disintegrated”)
  • Digital doesn’t have enough people/budget given its importance
  • You’re wasting money and time through duplication
  • You’re not agile enough to catch up or stay ahead
  • Not optimized


  • Start with a separate digital marketing plan defining transformation needed. Making the case for investment and changes to your digital marketing
  • Then, following approval, create an integrated digital plan which is part of the overall marketing plan – digital is fully aligned and becomes part of business as usual.
  • An email or social media campaign, for example, can transmit a marketing message to consumers. For the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
  • But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
  • Rather than conducting extensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time. Enabling you to plan more effectively for the next one.
  • Perhaps the strongest case for incorporating a digital element in your marketing is that digital media forms are quickly overtaking traditional forms of information consumption.
  • According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.

 Course / Sallybus: