What is pay per click advertising?
Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear, and is hence it can also be referred to as keyword advertising.
Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.
With the pay per click company Word Stream’s integrated keyword management solutions, your keyword performance is assessed by examining each individual keyword’s Quality Score, impressions, CPC, and conversions.
Word Stream evaluates your keywords and provides actionable recommendations to improve your pay per click performance as well as alerts to help you pause under performing keywords. Word Stream uses your existing keyword data to fuel your PPC advertising campaigns from one easy-to-use, all-encompassing interface.
Intelligent Software For Pay-Per-Click Advertising
Word Stream’s keyword management system integrates keyword research with AdWords pay-per-click advertising and content authoring tools. This is a powerful combination that empowers you to make informed Web marketing decisions and take action on your data. Data is useless unless you can act on it, and Word Stream’s software gives you the opportunity to to see your data clearly and be able to make intelligent decisions in managing your pay per click advertising campaign.
Word Stream’s pay per click advertising software harvests your AdWords data and provides it to you in a way that makes the action step much clearer; this data includes:
- Keywords and conversion numbers
- Information from Google AdWords regarding bid pricing and ad performance
- Negative keyword suggestions
Word Stream’s PPC Advisory software makes it easy to create clickable PPC ads and evaluate your advertisements’ performance with advanced PPC analysis. Word Stream’s gives you all the suggestions and online marketing tools you need to take pay per click advertising action:
- Creating keyword groups
- Turning keyword groups into ad groups
- Creating pay-per-click ads
- Designating negative keywords
The pay per click advertising (PPC) software provides you with the tools and resources you need to craft pay per click ads for websites that drive traffic and conversions. PPC advertising can be easy, fast, and advantageous with Word Stream’s help.
PPC Advertising Data From Trusted Sources
Typical PPC tools like Google’s Keyword suggestion tool rely on global statistics and broad estimates. This gives you a mixed bag of results that may or may not be useful to you. You then have to manage this data and analyze it yourself in a spreadsheet, and make monetary decisions based on it.
This is risky not only for your wallet but for the success of your business and pay for click advertising campaign.
In contrast, Word Stream’s pay-per-click ad management tools gather pay-per-click keyword suggestions by analyzing your data and combing through our trillion-keyword database to find profitable keywords for your business, telling you precisely the terms you should be optimizing for or avoiding.
Using Word Stream PPC software for pay-per-click PPC advertising means you’re able to make the best choices about which PPC ads to create and how much to bid on them, because Word Stream analyzes your personal keyword data.
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