Contact us SEM PPC Manager to online advertising business, small business and medium size business. “Search Engine Marketing” is used as an umbrella term to encompass SEO (search engine optimization) and other paid search activities.
Terms used as most common terms also used to refer to SEM activities:
- Paid search ads
- Cost per click
- Paid search advertising
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be
- charged by the number of clicks that resulted in a direct call from a smartphone.
- CPM (cost-per-thousand impressions)
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
- Pay per click.
Google AdWords is the most popular paid search platform used by search marketers, also used in Bing Ads, which serves a significant portion of ads on Yahoo.
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