Google Adwords PPC FOR E-COMMERCE WEBSITES

Looking for Google Adwords PPC FOR E-COMMERCE WEBSITES. Paid search advertising is a key component to generating immediate leads for growing your business. This also represents the “digital handshake” between a business and a buyer.
It is always a proven marketplace to generate immediate leads or phone calls for your business. Whether you are looking to hire someone in-house or for a professional PPC management.

Google Adwords PPC FOR E-COMMERCE WEBSITES:

Channels You Need to Know

AdWords –

A definite “tried and true” channel, AdWords is a must when it comes to PPC for e-Commerce websites. It is always adding new options that make it easy to grow your audience.

Bing Ads –

The ability to transfer top-performing AdWords campaigns makes it simple to get started with this channel.

Yahoo Gemini –

It includes native ads and mobile search ads. Yahoo recently adopted persona targeting, which can help to target particular consumers via mobile ads.

Facebook Ads –

Tons of data plus spot-on targeting algorithms. Mean that Facebook can really target the type of consumer who is more likely to convert, increasing your ROI.

Retargeter –

Third-party retargeting platforms can increase your ROI. By helping consumers to maintain top-of-mind awareness around your products.

Amazon Product Ads –

The semi-secret channel offers you the ability to release product ads. Instead of competing with Amazon to sell products.

TIPS FOR OPTIMIZING AN E-COMMERCE PPC CAMPAIGN:

  • Use Broad and Branded Product Keywords
  • Don’t Forget Negative Keywords
  • Use Ad Extensions
  • Add Calls to Action in the Ad Copy Headline
  • Experiment with Keyword Level Bidding
  • Maximize Online Real Estate with Shopping Campaigns
  • Include Remarketing

Professional PPC Management

  • Keywords
  • Landing Page Design
  • Website Design
  • Text Ad Copy
  • Quality Score-Landing Page/Website
  • Keyword consistency between your text ad and your landing page

POINTS TO PONDER

  1. It influences your quality score, which can improve your page rank.
  2. increase the frequency with which ads are shown.
  3. Lower the bid prices of top-performing keywords.
  4. Google continues to refine Quality Score formulas, the core components remain the same
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