Looking for a Reason why to implement Digital Marketing. The world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work. Companies that have not yet recognized this in their marketing strategies need to adapt fast. Online Marketing syllabus has training for SEO, a course for PPC, affiliate marketing, content writing.
Reasons why you may need a digital channel strategy:
- You won’t know your online market share
- Existing and start-up competitors will gain market share
- You don’t have a powerful online value proposition
- When you don’t know your online customers well enough
- You’re not integrated (“disintegrated”)
- Digital doesn’t have enough people/budget given its importance
- You’re wasting money and time through duplication
- You’re not agile enough to catch up or stay ahead
- Not optimized
WHY DO WEB MARKETING:
- Start with a separate digital marketing plan defining transformation needed. Making the case for investment and changes to your digital marketing
- Then, following approval, create an integrated digital plan which is part of the overall marketing plan – digital is fully aligned and becomes part of business as usual.
- An email or social media campaign, for example, can transmit a marketing message to consumers. For the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
- But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
- Rather than conducting extensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time. Enabling you to plan more effectively for the next one.
- Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption.
- According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.
- Websites and SEO content
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)