Looking for a Reason why to implement Digital Marketing. The world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work. Companies that have not yet recognized this in their marketing strategies need to adapt fast. Online Marketing syllabus has training for SEO, a course for PPC, affiliate marketing, content writing.

Reasons why you may need a digital channel strategy:

  • You won’t know your online market share
  • Existing and start-up competitors will gain market share
  • You don’t have a powerful online value proposition
  • When you don’t know your online customers well enough
  • You’re not integrated (“disintegrated”)
  • Digital doesn’t have enough people/budget given its importance
  • You’re wasting money and time through duplication
  • You’re not agile enough to catch up or stay ahead
  • Not optimized


  • Start with a separate digital marketing plan defining transformation needed. Making the case for investment and changes to your digital marketing
  • Then, following approval, create an integrated digital plan which is part of the overall marketing plan – digital is fully aligned and becomes part of business as usual.
  • An email or social media campaign, for example, can transmit a marketing message to consumers. For the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
  • But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
  • Rather than conducting extensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time. Enabling you to plan more effectively for the next one.
  • Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption.
  • According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.

 Key forms:

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)

Contact us for Certified Digital Marketing Course in Chandigarh, SEO training for WordPress websites, and PPC training for beginners