There is big changes in google guiedlines in polices after 18 November 2015 for using the brand keyword in ad copy. You can’t use any brand keyword like HP, Pogo, Facebook, Norton, Yahoo, Mcafee, Facebook in ad copy, Landing Page and many more.

Generally it it noted that Bing Policy have Changed on 18 November 2015 to run PPC for Technical Support

  • Advertisers offer services or else promoting third-party product may not claim affiliation with the owner and also the manufacturer of the product when no such type of relationship exists.
  • Owners should be accurate while describing relationship with the owner of a product or service.
  • Brands, logos, etc., might not be used deceptively, in ad copy or else website, in a way which tends to suggest that the site, product and service is owned, managed, promoted or endorsed through the owner of the product or service, unless and untill  a qualified relationship exists.

Very Easy and simple Solution so as to run Bing ppc campaigns for tech support includes:

  • Well BING Is not accepting any ppc campaigns for third party campaigns.

Suggestion for Bing niche:

  • Choose Alternative like:

Google Adwords and Yahoo Gemini

  • Ad Copy without brand Keywords:

“Printer Not Working” instead of “HP printer not working”

Steps to Run a PPC Campaign without violating google/bing  policies

  • Avoid doing text manipulations which are against the policies
  • Use the disclaimer on the campaign landing page
  • Also Provide credits to the original brands
  • Display physical address to the advertising/marketing company on the landing page
  • Now Create a structured campaign with highly targeted keyword set which are matching with the landing page
  • Avoid to use Dynamic Keyword Insertion

Google Adwords Prohibited Content Guidelines:

  • PPC/CPC have published their requirements and needs for advertising on the Google Network.
  • Four broad categories for content policies are:
  1. Prohibited content
  2. Prohibited practices
  3. Restricted content
  4. Editorial and technical.

Bing AdCenter’s Disallowed Content Guidelines

Bing has also changed its policies. We have to follow those policies.

Without that you won’t be able to work properly.