Google Analytics Training Course Chandigarh, Mohali and Panchkula

Pal Provide the best training in Google Analytics program with 100% live training. Google digital marketing Analytics training program practical instruction in everything from a basic Google Analytics implementation to an advanced setup across multiple domains with e-commerce tracking.

There’s a strong focus on practical issues that apply to all websites in all industries. Here is our Advance Internet Marketing Syllabus which our Digital Marketing course Institute teach in Chandigarh, Mohali, and Panchkula.

Google Analytics Training Course Syllabus

Advertising and Campaign

  • Advertising Reports
  • Campaign Measurement
  • Cost Data Import
  • Mobile Ads Measurement
  • Remarketing
  • Search Engine Optimization

 Analysis and Testing

  • Audience Characteristics and Behaviour
  • Audience Data & Reporting
  • Browser / OS
  • Custom Dimensions
  • Flow Visualization
  • Map Overlay
  • Mobile Traffic
  • Social Reports
  • Traffic Sources

 Cross Devices Metrics

  • Classic vs. Universal Analytics

Data Collections

  • API
  • Filters
  • User Permissions

 Mobile App Tracking

  • App Profiles
  • App-Specific Metrics and Dimensions
  • Crash and Exception Reporting
  • Google Play Integration
  • iOS and Android SDKs

 Product Integration

  • Google Display Network
  • AdWords
  • Google Tag Manager
  • Google+

 Sales and Conversions

  • Attribution Model Comparison Tool
  • Data-Driven Attribution
  • Ecommerce Reporting
  • Goal Flow
  • Goals
  • Multi-Channel Funnels

 Site and App Performance

  • Alerts and Intelligence Events
  • Event Tracking
  • In-Page Analytics
  • Site Search
  • Site-Speed analysis in our coaching center and digital marketing training

 Course Modules

Session 1: Intro to Google Analytics Session 2: Advanced Google Analytics Session 3: Google Analytics Implementation
  • What is Web Analytics?
  • Getting Started with Google Analytics
  • Traffic Sources: How did they get here?
  • Content: What did they do on the site?
  • Visitors: Who are these people anyway?
  • Goals & Ecommerce: Did they do what we wanted?
  • Actionable Insights and the Big Picture
  • What Does a Great Analyst Need to Know?
  • Finding the Needle in the Haystack
  • Best Practices: Marketing and Advertising
  • Practices: Engagement
  • Best Practices: Conversion
  • Improving Your Site: Content Experiments (Formerly: Google Website Optimizer)
  • Best Practices: Sharing with the Organization
  • Configuration and Administration
  • How Google Analytics Tracking Code Works
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Content Measuring
  • Measuring Visitors
  • Managing Cookies and Tracking
  • Conversion Optimization
  • Extracting Data
  • Understanding Each Other: IT and Marketing

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