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Digital Marketing course top institute Chandigarh KEY FACTORS:
- Web marketing strategies are flexible, visible, and most importantly, effective for many different types of organizations.
- They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
- At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
- While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
- The reality is, people spend twice as much time online as they used to 12 years ago.
- Marketing has always been about connecting with your audience in the right place and at the right time.
- Today, that means that you need to meet them where they are already spending time: on the internet.
- As people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
- Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.
ONLINE MARKETING HISTORY:
- Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing.
- As digital platforms are increasingly incorporated into marketing plans and everyday life.
- The term digital marketing has grown in popularity over time, particularly in certain countries. The USA online marketing is still prevalent.
- In Italy, digital marketing is referred to as web marketing.
- The UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.
- In 2000 a survey in the United Kingdom found that most retailers had not registered their own domain address.