Android apps are definitely not something to ignore. We provide a wrap-up of the tips to optimize a Google Play Store app details page and be found more often by potential users.
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WAY TO OPTIMIZE YOUR APP PAGE:
- Using your keywords 5 times in your app description. On the App Store where app description is not searchable.
- On the Google Play Store, you want to make sure to repeat with a good frequency your main keywords.
- Put your main keyword in your app title.
- According to Fiksu, this could dramatically improve your position.
- We recommend to put your app name on the app icon and use the app name for your keyword.
- I believe it’s not a good thing to have words on an app icon and because it poses a branding problem.
- Have the best screenshots possible.
- YouTube video to promote your app
- The increase in conversion can go up to 25%
- Everything you can to get positive reviews.
Choose appropriate keywords for mobile search:
- App store listing guide includes the most important factors needed to consider for best app store optimization practices.
- It gives thorough advice on keyword research.
- Finding the right keywords to describe your app should also come in handy when searching for content ideas.
- You can also use Google Keyword Planner to get mobile search volume information for targeted keywords.
Google Play Store Rank Algorithm
Google Play Store algo is a closely guarded secret.
- Downloads growth: the growth of downloads over the last 30 days
- Uninstalls: how many people uninstall the app
- Usage: frequency with which your app is used (reported by some developers)
- Number of ratings: how many people have rated and reviewed your app.
- Ratings: high or low
- Amount of downloads: how many app downloads
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