Advanced DIGITAL MARKETING COURSE SYLLABUS

You’re entering the field of marketing at a time of incredible change. An industry once stagnant for decades is undergoing seismic shifts and whenever there is a big change there is a big opportunity. Here is complete Advanced digital marketing course syllabus and content material.

Advanced DIGITAL MARKETING COURSE SYLLABUS:

Basic Digital Marketing Course

Advanced Digital Marketing Course

  • Search Engine Optimization
  • Webmaster Tool.
  • Social Media Marketing
  • Google Adwords (PPC)
  • Google Analytics
  • Affiliate Marketing
  • E-mail Marketing
  • Mobile Marketing
  • Online Marketing Strategy
  • E-commerce Marketing
  • Infographics Content Marketing
  • App Store Optimization

Certified Digital Marketing Course Syllabus

  • Principles of Internet Marketing
  • Google Adwords PPC Trainer
  • Website Development
  • Search Engine Optimization (SEO)
  • Google AdSense and Affiliate Marketing
  • Search Engine Marketing (SEM)
  • Social Media Optimization
  • Email Marketing
  • Online Reputation Management
  • Google Analytics In-depth

Professional SEO Expert coaching

  • Keyword Research and Analysis
  • Search Engine Optimization of the website
  • Dynamic Optimization of the website
  • Basics of SEO friendly website design
  • Website architecture analysis
  • Search Engine Submissions
  • Google Algorithms – Panda and Penguin
  • Directory Submissions on The Web
  • Advanced Link Building and concept of Link Popularity
  • Posting on Forums, Blogs, Guestbooks and Free Classifieds
  • Competitor Analysis
  • LSI (Latent Semantic Indexing)
  • Google Sandbox Effect
  • Search Engine Spam
  • Webmaster and Google Analytics
  • Optimizing For Google, Yahoo, and Bing
  • Google PPC Adwords, Adds Campaign

Social Media Marketing Course

  • Social media, social networking, and social media marketing defined
  • Blogging and microblogging
  • Social networking Facebook
  • Video sharing
  • Social shopping and opinions
  • Social events and Wikis
  • Facebook Marketing
  • Social news and social bookmarking
  • Social media strategy
  • Google+ Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Video Marketing
  • Blogging

Who should attend this Course?

  • Online Marketers
  • Marketing Executives
  • Small Business Owners/Entrepreneurs
  • Copywriters and Content Writers
  • Marketing Consultants
  • PR Professionals
  • Product Managers and Brand Managers
  • Pay Per Click Training for Tech Support

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